Ashtanga Holistic

Logo and Branddesign for Ashtanga Holistic. A yoga studio in central Zürich that makes the toughest yoga style available for everybody, transforming it into a therapeutic and holistic practice. Their approach combines the foundations of traditional Ashtanga yoga with philosophy and personal development, creating a well-rounded experience for all. Key words for the Brand Direction are: Organic, movement, minimal,grounded This project included: Branding Identity & strategy, Logodesign, colour palette & typography suite, Photo concept & selection, Printeded collateral