Knud Romers ABC

Project for Baggårdteatret - including merchandise and nation wide Advertising-campaign for the immersive and playful children's theatre piece Knud Romers ABC. The piece is about the alphabet and includes a lot of animals. A famous danish artist (John Kørner) has painted a tapestry based on this particular ABC story. The advertising campaign included large sized banners, ads on buses, bus stops & train stations as well as outdoor digital ads. Merchandise included t-shirt and tote bags, and plays with imagery informed by the painted piece. Printed & Digital collateral | Merchandise | Advertising Campaign