Project for Baggårdteatret - including merchandise and nation wide Advertising-campaign for the immersive and playful children's theatre piece Knud Romers ABC.
The piece is about the alphabet and includes a lot of animals. A famous danish artist (John Kørner) has painted a tapestry based on this particular ABC story.
The advertising campaign included large sized banners, ads on buses, bus stops & train stations as well as outdoor digital ads. Merchandise included t-shirt and tote bags, and plays with imagery informed by the painted piece.
Printed & Digital collateral | Merchandise | Advertising Campaign
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