Ashtanga Holistic

Logo and Branddesign for Ashtanga Holistic. A yoga studio in central Zürich that makes the toughest yoga style available for everybody, transforming it into a therapeutic and holistic practice. Their approach combines the foundations of traditional Ashtanga yoga with philosophy and personal development, creating a well-rounded experience for all. Key words for the Brand Direction are: Organic, movement, minimal,grounded 2023 | Branding Identity & strategy | Logodesign, colour palette & typography suite | Photo concept & selection | Printeded collateral