2025
Curriculum vitae
Nathalie Szegner • curious human , creative, strategic thinker
Hi there, I’m Nathalie a creative who recently re-located back home to Stockholm. The past fifteen years, life has taken me through agencies, in-house roles and co-working spaces in Sydney, Denmark and Switzerland.
I believe in taking a holistic approach to my work, because everything we do is part of a larger system. I am obsessed with creating solutions grounded in purpose and place great importance on incorporating strategy into all of my work to allow for meaningful, functional, highly custom solutions and long lasting results. I am now turning my 12+ years of international professional experience across various industries into engaging and long- lived products.
Formal Education
Bachelor of Design in Visual Communications (with Honours)
University of Technology Sydney
2013 | Sydney, AUS
Sam. Media
Danderyds Gymnasium
2009 | Danderyd, SWE
Certificates
Digital Accessibility /WCAG
Issued by W3Schools.com
Expertise
• Web design
• Art direction
• Identity design
• Project management
• Design for print and digital
• Pre-press production
• Brand design
• Packaging design
• Development in Showit and Squarespace
Toolbox
• Adobe CC (psd, indd, ai, express, xd)
• Various CMS
• Asana
• Flodesk
• Figma
• Canva
• Google Workspace & Business
• Google Analytics & Search console
• Mailchimp
• MS office
…and a bunch more
Languages
I speak Swedish and English at a native level, and fluent German and Danish.
Strenghts
· Empathy
· Project management
· Communication
· Optimisation
Professional passions
These are areas in which I have a great interest, am constantly learning and optimising my applied knowledge. I regularly attend workshops and courses to further my knowledge in these areas.
→ SEO
→ Marketing
→ Brand strategy
→ Accessibility in the digital space
→ Project managemet
Previous experience & expertise
Designer & developer, freelance
NathMakesThings
SWE & CH • 2021 – present
At NathMakesThings I craft Brand design, strategy, web design & development for purpose-driven brands.
My services range from strategic, such as developing strong visual identities and functional websites, to more technical, such as conducting website audits for improved usability & SEO.
I also design & develop website templates for the platform Showit.Sample project: I designed and built a multilingual Squarespace website for a therapist in Zürich. I used SEO, user friendly design and incorporated a clear customer journey, which increased bookings for my client.
Sample project: I crafted a visual identity for a newly founded tea brand with a strong focus on ceremony. My client received a full branding suite alongside packaging design that she will be using for many years to come.
Other aspects of my work as a freelancer includes: Project management, staying up to date with ever evolving social media platforms and tools, testing SEO and marketing strategies, packaging and selling my services, bookkeeping, maintaining client relationships, and creating customer journeys.
Designer
EF Education First, Creative Studio
Zürich, CH • Jul 2019 – Jan 2020
EF is a swedish founded, internationally operating education company offering immersive language learning and cultural exchange programs.
Global design output: Developed design solutions for worldwide and local markets (which totals 500 + markets across the globe).
Brand & print design: Created a wide range of printed materials, editorial material, merchandise and environmental graphics while ensuring brand language consistency.
Template development: Developed templates that were distributed to many sales-markets, to support country specific marketing. This involved choosing the most appropriate and engaging photos, from the huge library, based on cultural context, market goals, and current trends.
Cross-functional collaboration: Worked in close communication with copywriters, creative directors and stakeholders worldwide, as well as mentored junior designers and interns.
Presentation creation: Developed presentations in Power Point for in-house trainings and seminars.
Workshop facilitation: Initiated and ran workshops in InDesign for copywriters and juniors.
Project management: Managed print and digital marketing projects across different countries, in close communications with the local sales and marketing teams.
Designer
Bagaardteatret, Svendborg (Theatre)
Svendborg, DK • Aug 2017 – Jun 2019
A Danish theatre producing their own pieces as well as hosting and collaborating with international directors and stage writers.
Brand development & design production: Created all the design needs of the theatre, from custom beer bottle labels for the theatre’s restaurant to Denmark-wide advertising campaigns for their shows.
Art direction & project management: Guided and produced all creative projects.
Concept development: Developed concepts and provided creative input for the planning and creation of festivals, teaching materials and immersive experiences.
Marketing & communication strategy: Crafted and implemented cross-channel marketing and communication strategies and campaigns together with the Head of Communications.
Multifaceted design execution: Product output including environmental graphics, UX/UI, editorial design, online marketing materials, merchandise, teaching materials, and more.
User-centered optimisation: Optimised ticket booking user flow and integration with the website which greatly improved usability and also improved ticket sales.
Interdiciplinary collaboration: Worked closely with theatre directors and international producers to distill the essence of the productions to inform all creative assets and campaigns.
Freelance designer & art director
Remotely across Australia and Denmark
Jun 2015 – Jul 2017
Design and development services for a wide range of international clients, from Canada to Singapore, in a range of industries including culture, insurance, food and wellness.
Sample Project: I created cohesive packaging design for a health food brand in Singapore, providing them with packaging for 12 organic food products, so that they could be sold in store.
Sample project: I designed and developed an event website / sales page and booking portal for a destination yoga retreat taking place in Bali with a yoga studio from Sydney. I also initiated and created online and offline marketing materials for the retreat and a digital info-pack that was sent to all customers after booking. This allowed for a smooth customer journey after booking and took pressure off the admin team.
Sample project: I created elevated packaging design for light bulbs for a luxury retailer in Canada, as well as crafted brochures to showcase all materials that they provided for interior renovations.
Worked short-term/project based as a freelancer in-house with agencies in Denmark.
Mid-weight Designer
Studio Matrix, Digital Agency
Sydney, AUS • Feb 2015 – Jun 2015
Agency with a focus on branding and digital services for clients from a variety of industries including beauty, plastic surgery, luxury, corporate, casinos, hospitality and fitness.
Design and project management: Designed and led creative projects from providing continious brand development for a plastic surgeon to desining a website for a personal trainer, and everything in-between.
End-to-end digital solution design: Designed digital solutions from initial brief through wire-framing, prototyping using inVision, and testing to final delivery.
Cross-functional collaboration: Worked in close communications with both clients and the off-shore development team in Nepal, and mentored junior designers and interns.
Visual identities: Developed brand identities from scratch, as well as worked within and enhanced many brand systems.
Designer & Art Director
Jivamukti Yoga Sydney
Sydney, AUS • Jan 2013 – Feb 2015
A dynamic yoga studio offering vibrant Vinyasa classes infused with yogic philosophy, spiritual activism, and chanting— emphasising the goal of yoga as liberation.
Brand management & development: Led a re-design of the brand and provided continuous brand development.
Website re-design and growth: Re-designed the studio’s website, which led to an increase in new clients and increased attendance in workshops and retreats.
Marketing materials & product design: Created a wide-range of printed and digital marketing materials as well as packaging for various products, designs for clothing, merchandise and signage.
I still work with Doug Whittaker who ran this Yoga studio. Earlier this year, I supported several projects including the development of a teacher training manual, which was printed as a book and given to all students for a teacher training.
Other experiences & achievements
In addition to my creative work, I am also a certified Craniosacral & Complementary therapist (my official diompla is called: Komplementär-Therapeutin mit Branchenzertifikat OdA KT, Craniosacral Therapeutin). I completed this 3,5 year education in Switzerland in 2023. This education included 500+ hours of medicinal studies and exams, innumerable hours of Craniosacral bodywork plus many hours of communications, psychology and resource-based coaching techniques.
I ran my own practice, part-time, as a Craniosacral Therapist in Aarau (CH) 2021–May 2024. Here I supported clients with everything from depression and chronic pain to tinnitus and sports injury recovery. Clients were referred to me by psychologists, dentists and doctors.
This training and experience has provided me with outstanding strengths in communication, empathy the ability to guide people through difficult topics in conversation - as well as to guide them in setting meaningful goals and taking practical, actionable steps to achieve them.
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Craniosacral therapy is an incredibly gentle, holistic type of body work, which supports the body in activating and supporting self regulation. It combines scientifically, and anatomically founded body work as well as work with internal processes.
You work with the whole body (muscles, fascia, bones etc.), but come into specific and close contact with the central nervous system (aka our motherboard) and the craniosacral system which comprises the skull, spinal cord, the meninges, spinal cord membranes and the Cerebro-Spinal Fluid (the stuff our brain floats around in that protects, nourishes and organically moves our nervous system).