ART DIRECTION & DESIGN
Svendborg Days with Brecht Festival
For the 2018 edition of the annual Brecht Festival, Svendborg Days with Brecht, I designed a vibrant and engaging visual identity tailored to its theme, The Good, with a strong focus on teenagers and young adults.
The materials featured playful typography and colorful, handmade-inspired elements to create an inviting and dynamic aesthetic. Printed collateral included festival programs, custom-designed paper coffee cups, and water bottle labels.
The advertising campaign spanned both print and digital, with large-scale banners, posters, and digital ads strategically placed in buses and train stations to maximize visibility and engagement.
Deliverables:
Visual Identity
Printed collateral
Merchandise
Advertising campaign