Located in the heart of Newtown, this dynamic yoga studio offers vibrant Vinyasa classes infused with yogic philosophy, spiritual activism, and chanting— emphasising the goal of yoga as liberation.

To enhance engagement and brand consistency, I provided comprehensive brand development that balanced creativity with strategic messaging. Each event, workshop, and retreat had tailored marketing materials designed to reflect its unique content while maintaining brand cohesion. A bold, organic aesthetic, featuring bright colors and rich textures, was implemented to mirror the energy of the teachings.

Between 2012 and 2019, I conceptualised and created the studio’s branding and marketing materials, ensuring a cohesive and impactful visual identity across all platforms. Key contributions included:

• Brand Development – Establishing a strong, recognizable brand language across cross-channel platforms

• Printed Collateral – Designing engaging promotional materials to drive attendance and boost sales

• Merchandise - packaging design for products sold at the studio and apparel design

• Environmental Graphics – Creating wayfinding visuals that enriched the studio experience

This approach not only strengthened brand recognition but also fostered deeper community engagement, positioning the studio as a leader in holistic wellness and badass yoga classes.